Madazine
Copyright© 2017 by Scriptorius
Chapter 89
Retail Psychology
Ruth: John, I’ve been meaning to speak to you about something that’s troubled me since I began working here.
John: No time like the present, Ruth. Fire away.
Ruth: I hope you’re not going to bite my head off, but I’m puzzled by the way you operate this shop.
John: Why?
Ruth: What I mean is that I’ve been with you for five months now. I’ve worked in two other health food stores, but as far as I know, your method of doing business is unique.
John: How?
Ruth: Well, in my time here, you’ve put on two special offers and now you intend to introduce another.
John: Right. So what?
Ruth: My point is that on both previous occasions, you made sure we didn’t have any of the items supposedly on special offer, and now you’re going to do that again. I’m baffled. How do you expect to sell the stuff in question when we’re out of stock of it?
John: Obviously I don’t expect to sell it. This seems to be an aspect of retail psychology you need to grasp, Ruth.
Ruth: Would you care to explain?
John: Certainly. You must have noticed that I announce the offers loud and clear, and stress that they are available for only two days. The resulting footfall here in those short periods is much higher than at other times.
Ruth: I understand that, but some people leave disappointed and empty-handed when they see that the special offer shelves are empty.
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